Raavan the first bollywood movie to be promoted via Cisco Telepresence

Technology & films go hand in hand. And carrying this forward Mnai Ratnam’s Raavan is creating a milestone in use of communication technology, ‘Raavan’ became the first ever Bollywood film to use Cisco TelePresence technology for film promotion.  On Friday, June 11, the film’s producers hosted a global press conference using Cisco TelePresence technology to connect the film’s director and cast with media present at two global locations.

As the Indian film industry is becoming increasingly globalised, technologies such as TelePresence is providing a platform for stars and directors to connect with their global audiences without having to travel thousands of miles to get an authentic face-to-face meeting experience. Demonstrating a live example of how collaborative technologies simplify working and provide a seamless experience, actors Abhishek Bachchan & Aishwarya Rai Bachchan joined the conference from the Cisco office in Mumbai, while actor Vikram and director Mani Ratnam joined from a Cisco TelePresence unit deployed at the HCL office in Chennai. Media persons from the US and Dubai attended the press conference virtually over TelePresence, from their respective locations. The conference was held at 10:30 p.m. India time.

Cisco TelePresence is a high-definition video conference solution with life size images that are designed to give users an experience of being in the same room even though they might be separated geographically. By reducing the need for travel, Cisco TelePresence has traditionally helped organizations not only to boost environmental sustainability efforts, but also reduce travel, thereby giving employees more valuable time, improving their quality of life.


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